Archive for posts i’ve written

fan strategies

12 Jan, 2012 • posts i've written • 4 comments

As a passionate fan of numerous media titles, I’m fascinated by how digital technologies have enabled fans to work collectively to express their passions and, when called on, to attempt rescuing those titles from oblivion.

It’s led me to write extensively on this blog about fandom and modern fan movements – and to dabble in fanon works myself. I’m also proud to be a Futures of Entertainment Fellow, as well.

For this year’s conference I pitched the idea of building an online community dedicated to collecting past fan attempts to save or resurrect their favorite shows, and to host interviews with major network executives to discuss these movements from the perspective of someone attempting to balance a complex portfolio of titles and advertisers. Unfortunately (and fortunately) there was an embarrassment of riches when it came to other panel ideas and diverse speakers. So this idea was never realized.

Today, io9 published a short list of such successful fan movements.

I still think future fans could use a centralized resource to advise or inform their decentralized movements. I think having execs from major networks take part in a site like this would help humanize the often contentious movements. Someone like Craig Engler from SyFy Networks is a perfect example of one such exec. Sabrina Caluori at HBO is another.

I know a handful of brilliant media scholars that could help moderate interviews and discussions, people like Flourish Klink, Sam Ford, Nancy Baym, or Josh Green.

Additionally, in my past consulting for a trio of media companies, I explored listening strategies that could help these organizations vet scripts and pilots of new titles based on fandom behavior. This sort of predictive analysis would make such a site a valuable place for media companies to participate as well.

For now, I’m just releasing this idea into the wild for anyone to potentially run away with. To me, an idea shared and realized always beats an idea hoarded. I’d love to hear your feedback if you have any.

By the by, SaveMyShow.tv is currently available. Just a thought.

roundup: 2012 predictions, adaptive businesses, and candy corn

11 Jan, 2012 • posts i've written • No comments

I write these roundups as emails for my company from time to time, and I thought I’d share one with you. Let me know if you’d want to see these on a more regular basis.

Welcome to 2012. We now have jet-packs, augmented reality contact lenses, and time cloaking, though sadly still no hoverboards. Still, the future is pretty awesome. And you might as well be hopeful, only neutrinos (maybe) get to move backward in time, the rest of us are stuck moving forward.

First off, I thought I’d wrangle together the usual suspects of 2012 predictions and 2011 best-of’s for your perusal.

In other news, if you want to get a whiff of what happens when you combine business intelligence with real-time adaptation (where all businesses are headed), Wired’s exploration of Zynga and its competitor, Wooga, is a must read.

College Humor used to say that one of the easiest ways to make content that people share is to put candy corn in it. Not the actual treat – something mildly nostalgic and curious. The Restart Page is a great example of nerd candy corn.

A 20-hour work week could save the global economy. It would be extremely difficult, but I think I could sacrifice some of my time in the office for the good of the world. Just sayin’.

Go forth, and be awesome.

what’s my book about again?

05 Jan, 2012 • posts i've written • 2 comments

Strategy as we know it should become an emergent phenomenon of a lean organization co-evolving with its environment, seeking to map its internal and external networks, gain nodes, create shared value, and cope with unintended consequences.

Yep. In a nutshell. It’s ok if that just sparked more questions than it answered. That’s why it’s a book.

For a world that’s more connected, and inherently more complex, I think we need to question our old assumptions about strategy and organizational management.

Sign-up here to get updates as it progresses.

With a new year comes a strong re-commitment to this project. I appreciate everyone’s patience. My life has been a bit more chaotic than I would have liked and progress hasn’t come as quickly as I want, either.

Writing has been an adventure – one I’m incredibly fortunate to be afforded by very kind, supportive, folks.

how big is it?

19 Dec, 2011 • posts i've written • 1 comment

I feel like something becomes blog post worthy fodder when I’ve heard or thought about it for the 100th time.

In a meeting last week I was talking about an opportunity with a new start-up to a CPG client and they asked, “Well, how big is it?” and some bell went off in my head signaling that sentiment’s 100th utterance.

Brands like to buy big audiences. Buying big audiences is just easier to manage than courting lots of small groups, especially for a brand team member that’s probably juggling more responsibilities than they reasonably should. It’s also easier to expand the top of the funnel (by buying mass awareness) than it is to make the product better.

Louder advertising is easier to buy than better marketing. We have to change that.

Clients should be courting smaller communities, crowds, and audiences on the web. With smaller groups you get exponentially greater intimacy. You can negotiate truly bespoke partnerships. And you can even garner some free PR just for doing something novel. Creatively, you get to experiment with the brand in a new way. And you gain access to influential early adopters (the kind of people that glom on to new start-ups) who are about a thousand times more likely to talk about your brand’s partnership than the light web user who just ignored your banner ad on espn.com.

The opportunities most often outweigh any risks – but they rarely outweigh the cognitive and administrative costs.

That’s why agencies have to step up and become the connective tissue between the brand and the emerging tech scene. Some are definitely already doing this and pretty soon it will just be a parity product for any digital team worth a damn.

Moreover, we have to become masters of small. Bets, projects, audiences, and communities. We have to become better at tracking small before it becomes big, better at getting to small (projects) faster, and better at spinning smaller plates concurrently. We have to because our clients won’t or don’t have the authority to refocus.

Clients can call up a media department and ask for 5 million eyeballs like it’s a Happy Meal. Most of the time the buy is produced a bit like the meat in a Happy Meal, too.

We have to make small that easy.

Bonus points: work for clients that actually spend time checking out new stuff on the web, educate your clients about emerging tools, create a measurement system that rewards more than box filling, take partnerships out of media’s realm and make it a creative assignment, be good enough, and persistent enough, to influence product not just ads.

what is a digital strategy?

01 Dec, 2011 • posts i've written • 15 comments

I was flipping through Ana’s new deck on digital strategy, re-stumbled onto Mike’s Tenets of Digital Strategy and decided to take a crack at defining digital strategy, as pithily as possible, for myself.

Here goes …

Thoughts?

It’s funny how I’ve been doing this for at least the last six years and I’ve never tried to define it.

help create the definitive inspiration engine for the creative community

23 Nov, 2011 • posts i've written • 5 comments


it’s probably best to view this fullscreen

I’ve been doing a good deal of thinking around improving this site and what my readers (that’s you!) actually need from a site like this. The document above goes into depth about my ideas. I’ve taken inspiration from sites like PSFK and Buzzfeed, and from people like Noah Brier.

I’d love to hear reactions and suggestions. Moreover, I’m interested in finding people that want to bring this to life with me. Editors, writers, and developers that want to own part of this and dedicate their time. My time is very limited, especially now that I’m back writing on the book, so in order to move forward I have to find a group of passionate people that want to build this together from scratch.

Behind the ideas are some trends or concerns I have about the state of publishing:

  • RSS is the new QR Code – With Google Reader killing the community aspect of their product, I worry that the super user group inside Reader is scrambling like I am to find a new way to source content, new ways that involve algorithms like Percolate that sort content and not RSS readers that merely present it. Also, my site has taken a traffic hit since Reader lost its community. I see RSS still being functionally very useful, but less and less of a consumer facing technology.
  • We’re Building Tools of Distraction – Flow content, the rush of ephemera on sites like Buzzfeed, is more and more the norm across the web for brands and publishers. We’re reinforcing a shallow attention span and we’re not innovating on long-form pieces with the same creative effort.
  • Archives are Graveyards – When I consulted for CNN, I was interested in making their archive of content more useful to readers and the content more valuable to the brand. Think about it, in the way most sites work (in reverse chronological order), content has a shelf life of a few minutes. The efforts of editors and writers are worth more than that and every publisher should be experimenting with making their archives more useful and valuable. I’m calling my idea the Inspiration Board, but it’s just one possible outcome for content.

In essence, I’m proposing a massively collaborative project, powered by a small community. Are you interested in joining our little cabal of editors, writers, designers, and developers? If so, hit me with a comment or shoot me an email.

would you fund a new site for creative inspiration?

06 Nov, 2011 • posts i've written • 3 comments

I’ve been blogging here since July 2008 and I’ve been incredibly fortunate to amass a small group of dedicated, kind, and interested readers. I attribute my small measure of success to this blog’s format: a mix of daily inspiration and the occasional deep dive on a wide range of intellectual pursuits. Well, I attribute 30% (roughly) to the format, 60% to the people around me both physically and online, and 10% to the silly images.

I really enjoy blogging, for the mental exercise, for the immediate feedback, and for the value of amassing interesting content close at hand. At the core of everything I do here, I believe that creativity needs both a mix of highly divergent beauty and deeply applied thinking.

Lately I’ve been considering scaling the site to make it more valuable to the creative community at-large. If I do it, I want to build the definitive inspiration engine for the creative community. Doing this would require some investment into the site, in the form of design, development, and most importantly new editorial blood (that could generate and curate a wide range of topics).

I’ve already developed a pretty robust vision for the site and how it would work. Just like this site, I see a strong emphasis on daily doses of interesting (but far wider topics and much more content) and then longer-form, incredibly valuable and deep pieces of analytical or logical reasoning. No middle ground, whatsoever. But even more critically, I see a set of tools that would mine our content to create valuable tools to be used in the creative process. I don’t just want to create another content portal, or an aggregator, I want to take the site to a new, functional, level.

But.

I’m curious if you feel that something like this is actually missing. If I created a Kickstarter project for this, would you consider funding it?

Also.

If I’m actually going to pull this off, I need this to be a project owned and obsessed over by more people than myself. I’m less interested in owning ideas these days. I’m more interested in making them happen. Are you a blogger or editor interested in a new project that you could be a part-owner in? Are you a development team looking for part ownership in a platform that you can use as a test bed for your best ideas and a powerful marketing tool to reach new clients? If I do Kickstart the site, I aim to be able to actually pay folks, but I’m not sure it will be full wages. To even consider it, you’ll probably have to know me and trust me that we’ll make it awesome together.

Quite premature, but in terms of business models, I don’t want to build another Huffington Post. Revenue on the back of free labor. I want to build a worker’s cooperative, where those that create/aggregate content and develop the site are invested in the success of the business. Generating revenue off content is no easy feat, though. It’s actually pretty rare. But I think there are opportunities beyond display; opportunities in our tools and thought leadership (conferences, workshops, videos, etc.).

Right now I’m just interested in feedback. Let me know in the comments or shoot me an email.

alignment

03 Nov, 2011 • posts i've written • No comments

Here’s a simple but powerful exercise:

  • Put your company’s or your client’s key stakeholders in a room together. Have the person with the most senior title agree that it’s a safe place for the next hour or so. Like Switzerland.
  • First ask everyone what their next year’s objectives are. Write them down.
  • Next ask everyone what they’re measured by. What their compensation is tied to, what makes their boss happy, what empty cells in a spreadsheet await them at the end of every month. All of the above. Write it down even when their answer is, “I don’t know.”
  • Then write the company’s current mission statement down in big type. Write their current advertising message down right under it.
  • Spend the next 90 days (to infinity) dealing with the confusion and conflict you just made sorely visible.

A mission must be measurable. A message needs a reason. A job needs a purpose. An organization needs alignment (even if that alignment is to enable loose innovation).

do we need a user’s bill of rights?

01 Nov, 2011 • posts i've written • 9 comments

Earlier this year I had to stop using one of my favorite file sharing services, Drop.io, when they were purchased by Facebook and all of their data was shut down. I’m still waiting for Facebook to make this technology available again.

I used to rely on Backtweets to track who was linking to my blog and to my client projects from Twitter. This service was purchased by Twitter and then shut down. I’m still waiting for Twitter to make this available again.

Yesterday, Google decided to neuter its Reader product by shutting down sharing and re-routing its social services to Google Plus. This blog runs on my Google Reader shared items which have now been deleted and the feature itself has been disabled. For now, shared items are shut down until I scramble to find a replacement service.

From a business perspective, I understand why Google made this decision. Google Plus is the basket in which they’ve put all of their social eggs. And trimming social from their existing products inherently means that they’ll have less resources spread out. I also am very conscious of the notion that, “if you’re using the product for free, then you’re the product being sold.” I think the resource argument is a short-term thinking trap, that any company needs more bets than one in market, but I can’t argue that Google doesn’t have the right to modify their own platform.

But I can argue that they shouldn’t. And that as users of their platform, as the products being sold, we may have some right to fight for the features and products we love. We have a reactive choice. It’s called protest. Try Googling “Occupy Google Reader” – I shit you not. The social features inside Reader supported their most advanced and ardent user base and it even protected pro-democracy forces in Iran. It was important and now people want to fight for it, even if they can’t. But nature abhors a vacuum. Even as we speak, some of Reader’s users are attempting to build their own version of the utility, with social features, to fill the gap. With all of this passion and labor, I’m struck thinking that Google surely could have found something to do with these people beyond disappoint them. But again, it’s Google’s choice to make an engineering decision over a cultural one. But that sort of reminds me of another tech giant. The one in Seattle.

I can argue that we, the normally silent user base helping to propel these tech start-ups to fame and fortune, should be rewarding the companies willing to extend some protections beyond harm to body or mind to their users. We are another sort of 99% – the tangible value behind these products – and we should demand that social products respect the communities that we form, the connections we make, and the content we create in the process.

Community is where I think the typical arguments about value exchange in systems like these fall flat. It’s no longer about the value I personally give and give up for the sake of utility. How do you value new friends and new family? What’s that worth in display inventory and lines of code? And how do you measure the loss of it? That’s why I find Reader’s recent changes much more detrimental and troubling than losing utilities like Drop.io or Backtweets. I’ve lost a community of people I regularly communicate with and I’ve lost the value that community brought to my life.

My friends Rob and Alex over at Fearless worked on a new Consumer Bill of Rights earlier this year. I think we need to amend and extend this to digital products and services to protect our communities. And I think we need to demand that the firms we labor for agree to these new standards.

apple’s vision of 2011 in 1985

25 Oct, 2011 • posts i've written • 2 comments

A few things really interested me when I watched this …

  • It’s interesting how right they were about our needs and behaviors and how wrong they were about how those needs would be filled. I mean, a dude with a bowtie?
  • I do think they correctly predicted the steam-punk movement, they just didn’t realize it wouldn’t be their product aesthetic.
  • Manipulating any data visualization is their version of flying cars. It seemed like a possibility, but it’s so far from a reality. I got a strong whiff of Wolfram Alpha in this though.
  • When predicting the future, it’s really difficult to know the problems you’ll have to solve. That has to be some already-named law, that the further away you are from actually tackling a challenge, the more ignorant you are to its inherent hurdles. Having your iPad remind you about meetings is easy, having it parse natural language is much harder, having it render a lifelike human is insane.
  • This was their product vision more than 20 years ago. Does that mean Steve Jobs was working on products that won’t be realized for another 20 years? There’s been a lot of talk about an Apple TV, but was he thinking even further out? What does 20+ years then translate to our even more frenetic tech cycle now? 5 years?
  • In hindsight, it’s difficult to know how much of this was really inventive vs projecting nascent technologies forward.

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