fan strategies
12 Jan, 2012 • posts i've written • 4 comments

As a passionate fan of numerous media titles, I’m fascinated by how digital technologies have enabled fans to work collectively to express their passions and, when called on, to attempt rescuing those titles from oblivion.
It’s led me to write extensively on this blog about fandom and modern fan movements – and to dabble in fanon works myself. I’m also proud to be a Futures of Entertainment Fellow, as well.
For this year’s conference I pitched the idea of building an online community dedicated to collecting past fan attempts to save or resurrect their favorite shows, and to host interviews with major network executives to discuss these movements from the perspective of someone attempting to balance a complex portfolio of titles and advertisers. Unfortunately (and fortunately) there was an embarrassment of riches when it came to other panel ideas and diverse speakers. So this idea was never realized.
Today, io9 published a short list of such successful fan movements.
I still think future fans could use a centralized resource to advise or inform their decentralized movements. I think having execs from major networks take part in a site like this would help humanize the often contentious movements. Someone like Craig Engler from SyFy Networks is a perfect example of one such exec. Sabrina Caluori at HBO is another.
I know a handful of brilliant media scholars that could help moderate interviews and discussions, people like Flourish Klink, Sam Ford, Nancy Baym, or Josh Green.
Additionally, in my past consulting for a trio of media companies, I explored listening strategies that could help these organizations vet scripts and pilots of new titles based on fandom behavior. This sort of predictive analysis would make such a site a valuable place for media companies to participate as well.
For now, I’m just releasing this idea into the wild for anyone to potentially run away with. To me, an idea shared and realized always beats an idea hoarded. I’d love to hear your feedback if you have any.
By the by, SaveMyShow.tv is currently available. Just a thought.
roundup: 2012 predictions, adaptive businesses, and candy corn
11 Jan, 2012 • posts i've written • No comments
I write these roundups as emails for my company from time to time, and I thought I’d share one with you. Let me know if you’d want to see these on a more regular basis.

Welcome to 2012. We now have jet-packs, augmented reality contact lenses, and time cloaking, though sadly still no hoverboards. Still, the future is pretty awesome. And you might as well be hopeful, only neutrinos (maybe) get to move backward in time, the rest of us are stuck moving forward.
First off, I thought I’d wrangle together the usual suspects of 2012 predictions and 2011 best-of’s for your perusal.
- Seems appropriately meta to start the list with a list of lists of expert predictions
- JWT’s 100 Things to Watch in 2012
- Frog’s 2012 Tech Trend Predictions
- AdAge guesses what social media will look like in 2012
- 30 Social Media Predictions
- Time’s 50 Best Websites of 2011
- The Top 21 Albums of 2011, culled from 120 top 10 lists
In other news, if you want to get a whiff of what happens when you combine business intelligence with real-time adaptation (where all businesses are headed), Wired’s exploration of Zynga and its competitor, Wooga, is a must read.
College Humor used to say that one of the easiest ways to make content that people share is to put candy corn in it. Not the actual treat – something mildly nostalgic and curious. The Restart Page is a great example of nerd candy corn.
A 20-hour work week could save the global economy. It would be extremely difficult, but I think I could sacrifice some of my time in the office for the good of the world. Just sayin’.
Go forth, and be awesome.






















