(source: locamoda.com)
Content has changed. It’s no longer the passive programming of years past. Thanks to new-and rapidly fragmenting–media channels, today’s audiences demand interactive, personal and customized experiences.
I’m not just talk…

Can I ask all the people who work at advertising and marketing agencies who read this site to stop advising their clients to create pop-up stores. News that Pepsi are about to launch a pop-up store in New York reminds me that this style of marketing a…

Improv Everywheres latest prank is a beautiful piece of performance art thats entertaining and also ends up brightening strangers days. The stunt was called Welcome Back and was created for the In An Absolut World website. 20 Impr…

McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but in an interesting move they are positioned under a completel…

Goodwill thrift shops are not just for strict bargain hunters anymore. Theyve witnessed an increase in sales as re-branding initiatives to change perceptions of the second hand emporiums have taken hold. Several Goodwill stores have begun advertisi…

We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.

Jeff Squires for PSFK, 2008. |
Permalink |
Comments (1) |
Add to
del.i…

In his blog Chroma, Dino Demopoulos presents an interesting perspective on technologys impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article – a discrete, self-co…