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	<title>what consumes me, bud caddell &#187; Advertising &amp; Branding</title>
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	<link>http://whatconsumesme.com</link>
	<description>marketing meets culture</description>
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		<title>Good Idea: Designing for Multiple Screens</title>
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		<comments>http://whatconsumesme.com/2008/shared-posts/good-idea-designing-for-multiple-screens/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 15:57:45 +0000</pubDate>
		<dc:creator>Allison Mooney</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[PSFK Good Ideas]]></category>
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		<description><![CDATA[(source: locamoda.com)
Content has changed. It’s no longer the passive programming of years past. Thanks to new-and rapidly fragmenting–media channels, today’s audiences demand interactive, personal and customized experiences.
I’m not just talk...]]></description>

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		<slash:comments>0</slash:comments>
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	<item>
		<title>Please Stop This Pop-Up Store Nonsense</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/please-stop-this-pop-up-store-nonsense/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 18:35:14 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[pop up]]></category>
		<category><![CDATA[pop up store]]></category>
		<category><![CDATA[popup]]></category>
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		<description><![CDATA[
Can I ask all the people who work at advertising and marketing agencies who read this site to stop advising their clients to create pop-up stores. News that Pepsi are about to launch a pop-up store in New York reminds me that this style of marketing a...]]></description>

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	<item>
		<title>New Improv Everywhere: Welcome Back</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/new-improv-everywhere-%e2%80%9cwelcome-back%e2%80%9d/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 21:56:57 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
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		<description><![CDATA[
Improv Everywheres latest prank is a beautiful piece of performance art thats entertaining and also ends up brightening strangers days. The stunt was called Welcome Back and was created for the In An Absolut World website. 20 Impr...]]></description>

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		<slash:comments>0</slash:comments>
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	<item>
		<title>McDonalds goes unbranded in Japan</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/mcdonalds-goes-unbranded-in-japan/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 13:12:34 +0000</pubDate>
		<dc:creator>Amanda Gore (PSFK London)</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
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		<description><![CDATA[McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but in an interesting move they are positioned under a completel...]]></description>

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	<item>
		<title>Making Second Hand Fashionable</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/making-second-hand-fashionable/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 16:21:14 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Work & Business]]></category>

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		<description><![CDATA[
Goodwill thrift shops are not just for strict bargain hunters anymore. Theyve witnessed an increase in sales as re-branding initiatives to change perceptions of the second hand emporiums have taken hold. Several Goodwill stores have begun advertisi...]]></description>

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		<slash:comments>0</slash:comments>
		</item>
	
			

 
	
	<item>
		<title>Pic: Evolution of the Pepsi Logo</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/pic-evolution-of-the-pepsi-logo/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 17:38:23 +0000</pubDate>
		<dc:creator>Jeff Squires</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
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		<description><![CDATA[We got a little package from Pepsi today showing off their new can.  But, what we liked best were all the other cans they sent along showing the evolution of the logo.



						

 Jeff Squires for PSFK, 2008. &#124;
Permalink &#124;
Comments (1) &#124;
Add to
del.i...]]></description>

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	<item>
		<title>The Article is Dead; the Story is King</title>
		<link></link>
		<comments>http://whatconsumesme.com/2008/shared-posts/the-article-is-dead-the-story-is-king/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 16:06:26 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[posts by others i've shared]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[reading]]></category>

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		<description><![CDATA[In his blog Chroma, Dino Demopoulos presents an interesting perspective on technologys impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article - a discrete, self-co...]]></description>

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