tonight: chief culture officer @ cooper union

07 Dec, 2009 • posts i've written • No comments

Culture is an essential piece of the intelligence an organization needs in a turbulent world. And you’d think we would have found a way to “factor it in” to the decisions make by an organization. This has not happened. Most C-suites (the managerial team made up of the CMO, CFO, CIO and CEO) are out of touch with culture. They cannot factor in culture because they do not have an expert in the field.

– an excerpt from Chief Culture Officer: How to Create a Living, Breathing Corporation, by Dr. Grant McCracken

Grant will be speaking tonight (Monday) at Cooper Union in Manhattan, more details here.

I will be going to there.