Posts Tagged ‘Film’

strategy at its finest

dennis

The Dennis System, from It’s Always Sunny in Philadelphia – Watch now on Hulu

Is it just me, or does more entertainment these days seem to be written from the perspective of a strategic planner?

The old formula – start with an absolutely ridiculous set of ingredients or situations and craft a narrative that props up the joke (picture Lucy on the assembly line)

The new formula – identify a key truth about modern human behavior/culture and craft a narrative that dissects it for the viewer (think I Love You, Man)

how we’ll watch movies in 2014

I want to write for your blog. Gratis. But you have to give me a great question or profound thought to ponder. Like Amanda McCormick did. She runs the Film Society of Lincoln Center’s blog and she asked me what I thought about how we’ll consume movies in 2014…

But what I can tell you is that for most movie-goers, life will be relatively unchanged. Large commercial theaters in populated areas will still take in enough revenue to do well, though there will be pressure: moviegoers will continue to feel stung by rising ticket prices, concessions will struggle with our hopefully changing diets, and studios will still fixate on opening weekends and summer blockbusters. Thereʼs a fair chance that theaters will see diminishing returns. Which is good news for everyone at the edges of the industry.

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Nice Work

Pete The Meat Puppet film for Diesel, directed by Legs. Agency: Farfar, Stockholm
Here is a selection of the more interesting advertising work that has passed under our noses at CR of late. First up is a frankly bizarre film that is one of a series of…