19 Apr, 2009 – 2 comments
I don’t write TV spots. I don’t design packaging. I don’t re-organize supply chains or help your sales team close more deals. I help giant global companies speak digital. In the past, I’ve written about what I do, but this week I’m focusing on the how and why.
Speaking digital means realizing digital media isn’t mass media. It’s about courting numerous existing communities in relevant, useful, and respectful ways.
This is digital marketing vs the marketing of yore…
Today, brands must learn how to earn fans. This begins with courting existing communities to earn (not fabricate) credibility. After that, brands must provide the means to connect fans and give them something to do. After all, a dollar spent on fans is a dollar spent on R&D, retention, recruitment, loyalty and longevity.
I’ll be spending all week posting my thoughts on the future of fans and digital marketing here. I hope you stop by and join in on the conversation. Let me know if there’s something specific I can dive into.
02 Mar, 2009 – 2 comments
So, my desk mate Mike and I are headed to SXSW in just a few days. He leans over and says, “Hey, there’s a mad men on twitter panel, why aren’t you on that?” Normally, Mike is a lunatic, and he’s not to be trusted. But sadly, there is a panel being run by Carri Bugbee (Peggy Olson and Shorty award winner). But, nope, I wasn’t asked to to discuss being a mad men character on twitter, or writing that report (that was covered by Henry Jenkins, and NYMag), or even about my feelings towards the future of fan and brand engagement.
Nope, you can’t file into a room to hear me speak on that panel. You’ll just have to come right up to me and have an old school one on one conversation about it. I’d love to see not just me speak about it, how about Paul Isakson? He was Don Draper! Or Rick Leibling? He played multiple characters. Maybe we can get Henry himself or Josh Green and others to circle up and chat. How’s Tuesday the 17th around 2pm?
I kid. I kid.