Posts Tagged ‘Mobile’
today’s tomes
18 Jan, 2010 • posts i've written • 1 comment
Two slideshares that were shared with me over the weekend deserve some or more of your continuous partial attention. They’re both weighty in length, but more importantly, in insights and value.
First up, Norwegian strategist Helge Tennø created an expanded deck of some earlier trend work he had put together. But what resulted is more an ultimate primer on working in and respecting the digital space for what it really is – a communications platform. The recent earthquake in Haiti and the use of digital technologies to collect information and call people to action has been a perfect example of the true power/purpose of digital. By the way, if you’re not reading Helge’s blog, you’re absolutely missing out on some damn fine strategy thinking. A favorite phrase, paraphrased, “search is no longer the most important word on the internet, share is.”
Next up, BBH Labs shared Morgan Stanley’s Mobile Internet Report which is a 92 slide summary of a 1,000 slide deck. The deck is chock-full, and I so hardly find an excuse to say chock-full, of data and insights – and it’s fantastic to see a financial analysis mindset applied to the space.
sext me back
09 Dec, 2009 • posts i've written • No comments
MTV and AP have teamed up for a study on teen sexting behaviors and a PSA campaign to explore the issue (sexting is bad, mmkay?)
Some stats from the study:
- 1/3 of adolescent respondents admitted to “sexting,” or exchanging sexually explicit text messages and images
- Incidence is higher among 18-24s (33%) than 14-17s (24%)
- Females are slightly more likely to have shared a naked photo or video of themselves than males (13% vs 9%) and males are more likely to be the recipients (14% vs 9%)
- 29% of those that have sent naked photos or videos have done so to people they have met online and have never met in person
- Nearly 1 in 5 sext recipients (17%) report they have passed on the images along to someone else; more than half of that group report to have sent to multiple recipients
- Top reasons given for sexting: pressured by someone else, thought they wanted to see it, a desire to show off, thought it would be funny or a joke, and boredom
While some have argued that sexting is merely a new technological equivalent to old behaviors, it is important to note that sexting is now a federal offense with a mandatory minimum sentence of five years in prison. But that doesn’t seem to be deterring too many teens.
Over half those surveyed said they didn’t care that some people have faced felony charges for sending naked pictures of themselves to others. The half that did express some concern said they’d continue to do it anyway.
