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	<title>what consumes me, bud caddell &#187; nike</title>
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	<description>marketing meets culture</description>
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		<title>nike+ trash talk banner</title>
		<link>http://whatconsumesme.com/2009/posts-ive-written/nike-trash-talk-banner/</link>
		<comments>http://whatconsumesme.com/2009/posts-ive-written/nike-trash-talk-banner/#comments</comments>
		<pubDate>Mon, 04 May 2009 04:57:45 +0000</pubDate>
		<dc:creator>Bud Caddell</dc:creator>
				<category><![CDATA[posts i've written]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[trash talk]]></category>

		<guid isPermaLink="false">http://whatconsumesme.com/?p=1460</guid>

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<p>If it&#8217;s on the web, it better not be static. And if you want people to care, you gotta be willing to piss someone off. If every brand advertised by those two tiny rules, online advertising wouldn&#8217;t be nearly the flea circus act it is.</p>
<p>via <a href="http://www.pixelpod.co.uk/blog/">Rick Williams</a></p>
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