eyes on your neighbor’s work

11 Jun, 2009 • posts i've written • 8 comments

I’ve been jotting notes in the margins of late on the subject of this whole social media phenom and its actual use among brands and agencies.

Like the planner survey, I’m putting together a medium sized survey to pass around the web to take the pulse of the what, why, where, and what the hell for social media (specifically the being social part) and its uses. I plan on wrapping up a concise report to share along with the full data set.

But I need YOUR help.

I need people to care about taking and spreading the survey.

Which means people need to be invested in learning what the survey could possibly answer.

Which means I need to know what YOU care about learning.

Here are topics I’m already considering:

- Who’s doing the actual social outreach: the brands, the agencies, the PR firms, the interns?
- What are the resources being allocated by brands: size of their own teams, budgets, and more?
- What are the typical job titles and salaries for the people doing the work?
- What are the most used mechanisms for social outreach: email, phone, twitter, facebook pages… ?
- What are the business objectives, and how is social media being measured and reported?
- How are learnings from interaction with your customers affecting the actual production of your products?
- I’m interested in success stories beyond the usual suspects

And I’d like to segment this data by industry, company type (brand, agency, PR firm, etc), size, country/region…

In the comment box below, please help answer: what am I missing, what specifically should I be asking, has another survey already accomplished this, do you give a shit?