fans: copyright

22 Apr, 2009 • posts i've written • 1 comment

Corporations will allow the public to participate in the construction and representation of its creations or they will, eventually, compromise the commercial value of their properties. The new consumer will help create value or they will refuse it. Corporations have a right to keep copyright but they have an interest in releasing it. The economics of scarcity may dictate the first. Th e economics of plenitude dictate the second.

- Grant McCracken, Plenitude: Culture by Commotion (1997)

Part of my week of posts dedicated to fans and the future of digital marketing. Tell your friends.