what consumes me, bud caddell » plenitude http://whatconsumesme.com marketing meets culture Wed, 08 Feb 2012 21:49:40 +0000 en hourly 1 http://wordpress.org/?v=3.3 fans: copyright http://whatconsumesme.com/2009/posts-ive-written/fans-copyright/ http://whatconsumesme.com/2009/posts-ive-written/fans-copyright/#comments Wed, 22 Apr 2009 17:20:06 +0000 Bud Caddell http://whatconsumesme.com/?p=1311
fans-copyright

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Corporations will allow the public to participate in the construction and representation of its creations or they will, eventually, compromise the commercial value of their properties. The new consumer will help create value or they will refuse it. Corporations have a right to keep copyright but they have an interest in releasing it. The economics of scarcity may dictate the first. Th e economics of plenitude dictate the second.

- Grant McCracken, Plenitude: Culture by Commotion (1997)

Part of my week of posts dedicated to fans and the future of digital marketing. Tell your friends.

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