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	<title>what consumes me, bud caddell &#187; sales</title>
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	<link>http://whatconsumesme.com</link>
	<description>marketing meets culture</description>
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		<title>robotweets</title>
		<link>http://whatconsumesme.com/2009/posts-ive-written/robotweets/</link>
		<comments>http://whatconsumesme.com/2009/posts-ive-written/robotweets/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 17:43:23 +0000</pubDate>
		<dc:creator>Bud Caddell</dc:creator>
				<category><![CDATA[posts i've written]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://whatconsumesme.com/?p=1830</guid>

		<content:encoded><![CDATA[<p><center><img src="http://whatconsumesme.com/wp-content/uploads/2009/07/robotweet.jpg" alt="robotweet" title="robotweet" width="240" height="240" class="alignnone size-full wp-image-1831" /></center></p>
<p>Twitter could easily become far less about one-to-one conversations, and more centered around information delivered by automatic sources.<br />
<strong><br />
For instance, posting will become more automatic.</strong></p>
<p>Apps running in the background (someday) will push notifications to my Twitter feed, like my location, what I&#8217;m listening to, calories I&#8217;m burning, content I&#8217;m capturing, etc. </p>
<p><strong>Responses will become more automatic, too.</strong></p>
<p>Beyond brands trying to act like real human beings, they&#8217;ll also push to create automatic feeds offering real value. If you mention a location you should get a coupon or competing offer. If you mention wanting a product, Amazon or eBay may try to sell it to you. If you get annoyed by the offer, you&#8217;ll tweet back with something like &#8220;@amazon UNSUBSCRIBE&#8221;.</p>
<p>Twitter will become the little loyalty card you get punched every time you buy a coffee. Agencies will sprout up with the capability to build these services for brands and their brick and mortar stores. I know I must sound naive &#8211; this has been the basic premise behind anything mobile for the last few years, but I&#8217;m really beginning to doubt that people will accept messaging without having consciously pushed out related content. Twitter is the perfect channel to play eavesdropper and it&#8217;s still easy enough for people to ignore you when they choose.</p>
<p>Brands will retain their main handles for the conversation stuff, the back and forth with their super fans, but they&#8217;ll soon start generating dozens of automatic accounts to pump out deals and news. (<a href="http://www.dell.com/twitter">Dell on Twitter</a> is the first mover here)</p>
<p><strong>This was a quick bake, so I want to hear your thoughts here&#8230;</strong></p>
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