Posts Tagged ‘Slideshare’
today’s tomes
18 Jan, 2010 • posts i've written • 1 comment
Two slideshares that were shared with me over the weekend deserve some or more of your continuous partial attention. They’re both weighty in length, but more importantly, in insights and value.
First up, Norwegian strategist Helge Tennø created an expanded deck of some earlier trend work he had put together. But what resulted is more an ultimate primer on working in and respecting the digital space for what it really is – a communications platform. The recent earthquake in Haiti and the use of digital technologies to collect information and call people to action has been a perfect example of the true power/purpose of digital. By the way, if you’re not reading Helge’s blog, you’re absolutely missing out on some damn fine strategy thinking. A favorite phrase, paraphrased, “search is no longer the most important word on the internet, share is.”
Next up, BBH Labs shared Morgan Stanley’s Mobile Internet Report which is a 92 slide summary of a 1,000 slide deck. The deck is chock-full, and I so hardly find an excuse to say chock-full, of data and insights – and it’s fantastic to see a financial analysis mindset applied to the space.
digital media isn’t mass media for cheap
09 Mar, 2009 • posts i've written • 2 comments
The truth is, most brands use the web in superficial ways. And our favorite place is becoming littered with pointless Facebook apps, ‘viral’ videos and widgets (whatever those are). Brands chase hits because they fundamentally ‘misunderestimate’ the power of this medium. They look for whatever sounds popular, hoping for rapid and mass adoption; the kind of curve they’re used to seeing through TV advertising.
Please drop me a comment below so I can discuss it in more detail.
And really, this deck is just an appetizer for Mike’s latest thoughts on desire paths. Give em both a read.
