People trust people

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[Click on chart to see larger version.]

The latest edition of the Edelman Trust Barometer study just came out showing CEO’s in the dog house when it comes to being trusted. Who do people trust? Academic and tech experts, sure.

But the biggest movers in the study are “a person just like me” and “regular employee.” 

Look at your 2012 marketing plan.

  • Are you providing ways for

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Accidental Biomimetic Design: What Do Theaters, Solar Farms and Sunflowers Have in Common?

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Before stadium seating, the design thinking behind staggered seats in theaters was to provide line of sight. Better to view the stage partially obscured by two people’s shoulders than stare squarely at the back of someone’s head.

Photovoltaic arrays on solar farms have a similar problem, in that they must be placed in such a way that each panel does not block the sun’s line of sight from its neighbors:

0solararray101.jpg

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An Automatic Diet Planner

Here’s an interesting site for people want to gain or loose weight: swole.me is an automated diet planter that creates meals according to your goal calorie intake and how many meals you’d like to eat per day. Completely free.

(Thank you Dave)

Mapping Twitter Traffic

Eric Fischer has been mapping Twitter traffic in major cities, resulting in beautiful cartographic representations of our information flow. It’s all faintly reminiscent of blood vessels or a network of neurons. I think there’s a metaphor in there somewhere.

(via Animal New York)

McDonald’s Twitter Failure – What We Can Learn

I got one of my first promoted tweets the other day. A tweet from McDonald’s was at the top of my feed, leading me to a video about one farmer who raises the cattle for their beef.

Let’s just say I was not exactly sold.

Turns out that McDonald’s attempt to share authentic farmer stories using the hashtag #McDstories quickly evolved into a bunch of Twitter users sharing McDonald’s horror

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