Year: 2009

Stop Saying ‘Viral’ Video

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Alright, let’s put a nail in this zombie’s head. How a virus works: A virus is essentially a set of genetic instructions wrapped in a protein. Outside of a living cell, a virus is inert. Once attached to a host cell, a virus injects its instructions into the cell, which takes over the normal machinery of that cell for the express purpose of producing more virus particles and assembling those particles. The virus particles then reach […]

Happiness at Work, a Venn Diagram

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I’ve been working at start-ups and small businesses since I was 14 years old. My father and his father before him owned and operated their own small businesses. There’s something about the fight for survival for a small team that’s coded in my DNA. I doodled this little venn diagram in my notepad during a meeting in 2009 and when I published it online, people went crazy for it. Over the years, I’ve found myself […]

Fans as Lead Users

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Eric von Hippel coined the term ‘lead user’ in 1986 while identifying sources of innovation. According to von Hippel, a lead user was a user that exhibited novel behaviors by being both an early adopter of technology and an early adapter of technology. These are people who are quick to join a new platform and adapt that platform and other existing technology in unforeseen ways. von Hippel asserts that these users are important to focus on […]