Words to Strategize By
Think of the list as a simple set of heuristics to be mated, recombined, mutated, adapted, and evolved for specific needs. Also, feel free to debate the hell out of them. Here we go, in no particular order … DEFINE INSIDERS & OUTSIDERS Mike used to say this like a broken strategic record. Strong brands are bold enough to define who’s in and who’s out, who makes the cut, and who is left behind. Most brands, […]