would you pay for google reader, the results, sorta

A couple weeks back I asked readers how much they’d pay for Google Reader. I asked folks to add their comments to the post inside Google Reader by hitting Share with a Note.

In truth, I wanted to see how items are passed within Google Reader.

And it’s still a bit unclear.

I do know that people did share the post. I saw at least 3 people I follow leave a comment. But each time they did, Google Reader created a new instance of the post. I also know that more than those 3 people shared the post, because FeedBurner tells me it was one of my most viewed items in the history of this blog.

Did you see it shared in your Reader?

I’m unsure what value there is for Reader to create a new instance of the post each time someone adds their comment. And I also know that I have seen posts shared inside Reader with multiple people’s comments. So when does it decide to bundle comments on a single instance and when does it decide to create a new instance?

Anyway, thanks for playing.

Facebook’s Trashy Future Revealed by Target’s Selling of Credit Gift Cards

Facebook credits

Facebook made another big step toward world domination today, by tying up a deal with Target to put gift card versions of its Credits on sale. Yep, retail meets e-tail. Virtual currency made plastic. The cards, which go on sale on Sunday, Sept. 5, are available in three sizes: $15, $25, and $50–although the lowest increment is exclusive to Target. Which says a lot about Target customers. And, it  …

life lessons from ferris bueller

Because I have Photoshop.

Also, Ferris taught me that you can never go too far.

Pickin’ Pocket After Pocket After Pocket…

A fantastic new Blu piece in Madrid.

via, ekosystem

Quipsologies Redesign

Quipsologies underwent a beautiful redesign. (Glad to see I am not the only one embracing dotted lines. Welcome to the family, Armin!)

They added a little silly widget poking fun at blogger’s obsessions. Bloggers like Coudal, Kottke, Draplin and moi. Made me smile.

The Home Fires

yuketenhearth_crop.jpg

Yuketen just unleashed their new Fall/Winter (but mostly Winter) lookbook, including this impossibly toasty snap. If you’ve got the means, we recommend picking up every last item on display here—starting with the fireplace.

—R.B.

FaceInvaders

Pulls in you friends so you can blast ‘em.

Here.

Screw Viral Videos. You Heard Me. Pass It On

Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.

Viral videos are designed to surprise, titillate and entertain. They are, by nature, unique; the 27th keyboard cat, or the 12th dancing baby is just plain boring.

Online video hasn’t  …

planned economy or planned destruction

1934 cartoon from The Chicago Tribune about Roosevelt’s New Deal. The more things change, the more they stay the same.

Apple’s iAds: Only for Big Spenders?

Apple’s mobile advertising platform iAd, which displays ads in iPhone and, soon, iPad apps, will certainly benefit Apple and the developers it shares ad revenue with. But is it an effective tool for advertisers of all sizes?

When Steve Jobs first introduced iAd, he heralded the program as the next dominant player in mobile marketing, predicting that it would swallow up 48% of spending in the field through December. That gigantic  …

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