Ditch Helvetica, try these 5 contemporary sans serif typefaces
The other night I took to Twitter to see if anyone had any good suggestions for a contemporary feeling sans-serif typeface for use in a project that I’m working on. I received a number of suggestions, so I thought I’d share five typefaces which were my favorites. They’re listed out in alphabetical order, not by preference, in case you were wondering. And if you were curious what the typeface in the image above
…
Occupy Design launches
The identity for Occupy Design references the symbol used by squatters (above, left)
Occupy London will launch its Occupy Design group tomorrow with a weekend of talks and workshops. CR spoke to Jonathan Barnbrook, one of the organisers of the event, about what the movement’s new design wing hopes to achieve…
In our interview with Tzortzis Rallis, co-designer of the Occupied Times of London newspaper, he alluded to
…
Reconsidering Gartner’s Cycle of Hype
One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it’s not all the hypesters said it would be–through no fault of the technologists who brought it to the world in the first place. Then, gradually, the truth about the technology seeps out until finally it reaches its use
…
this video did not go viral
22 Jan, 2012 • posts i've written • No comments
Above is a video we released last week at Deutsch LA for Volkswagen.
In a matter of a few days, with only one broadcast airing, we’ve already picked up over 6 million views.
The LA Times wrote a nice complimentary article, with the headline – VW’s Super Bowl teaser video ‘The Bark Side’ goes viral.
The headline is untrue. We did not go viral.
This video is popular because people chose to spread it – not because the video shared itself.
We attempted to pack the video with cultural currency targeted at specific communities on the web that actively share content. We paid attention to the kind of content they share. And then we put the video where they would find it. But none of that guaranteed us success before hand.
You can design for popularity, but you cannot guarantee it. Popularity is a stochastic process. There is no such thing as a viral video, no matter how hard we as an industry want to believe it or try to sell it.
I’ve written on this subject before, and suggest you read this article if you want to follow me further down the rabbit hole – stop saying viral video.
Choose Your Own Adventure book, mapped out
Play the Rings of a Tree Trunk Like a Record
What would the trunk of a tree sound like if a cross section of it were played like an LP? With his creation Years, Bartholomäus Traubeck attempts to answer that question by using a turntable, PlayStation Eye Camera, a stepper motor to control the arm, and computer running Ableton Live. As you’ll hear in the video above, the rings of the tree trunk, as
…
Nike FuelBand
Data analysis is no longer just a practice for economists or statistics-hungry infographic designers. Thanks to technology at large, anyone can easily track every aspect of their existence to create a personalized numerical evaluation—a quantified self. Psychology has shown that in general, people are motivated by having data—it’s just how you collect, view and use that information that makes all…
