Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
I’ve been earning a paycheck from the web, in one form or another, for the last 17 years. I owe any professional success to the web and to the generous people who have used it to freely share what they know with others. With this presentation, I’m trying to pay back some of that kindness by giving away whatever I know about the relatively young and constantly evolving field of digital strategy. I am by no means an expert, but I have spent several years as an amateur. I hope you find this useful and I hope someday you too feel compelled to share all of your secrets.
This is just the first edition, with many more (better) versions in the future I’m sure. So, please use the comment field below to suggest edits/adds/etc. Especially when it comes to the voices and tools, this really represents only a fraction of the brilliance out there. Any omission was certainly not conscious and will be remedied on the next run (which could be sooner than you think).