On Transparency

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First of all, everything we do is in service of a single goal: transparency. We’ve discovered over time that most of our difficulties arise when a project becomes murky or goes dark. Design is a holistic practice and we can only truly design for the entire product when we can see across it with ease. In addition to making our own work easier, transparency also gives designers a chance to cross-collaborate on projects that they’re interested in or that impact the thing they’re working on. We frequently have designers on different teams identify overlapping work and get together all on their own without any prompting from myself or the other design managers. Transparency is magical in that way and can make or break a project or a growing team.

Cap Watkins, Senior Product Design Manager at Etsy.

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