But by the turn of the millennium cool had ceased to be credible as a political stance, and we have since seen yet another shift, from conspicuous non-conformity to what we can call “conspicuous authenticity.” The trick now is to subtly demonstrate that while you may have a job, a family, and a house full of stuff, you are not spiritually connected to any of it. What matters now is not just buying things, it is taking time for you, to create a life focused on your unique needs and that reflects your particular taste and sensibility. 

The next status game is another rejection of status game.